Results
The SIP Awards inaugural world spirit competition was a great success. Brands from all over the world entered the debut event which was held on November 14th, 2009 in Los Angeles, California.
A consumer judging panel of 100, striped away layers of elaborate marketing, brand recognition, price point disparity, and most critically, the bias of established judges. In a blind tasting, the judges graded each brand strictly on Aroma, Taste, and Finish. The SIP Awards granted honors at four levels; Bronze, Silver, Gold, and Platinum medals. View our 2009 Press Release. View our 2010 Press Release.